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The subject is not much talked about in France, but the content creation market is booming in Africa. The StarNews Mobile platform, which specializes in video content, is a hit and its growth is not ready to stop. It has just signed a partnership with Orange Mobile that will allow it to reach more than 600 million people. A great opportunity for content creators who will also see their creations broadcasted to a much larger potential audience. Passion Media presents you this news.
StarNews Mobile now available to more than 150 million people in Africa
Do you know StarNews Mobile? It is the leading network dedicated to mobile video in Africa. The platform allows celebrities and influencers present on the tool to monetize their fan bases and their content. A feature in the same line as the Super Follow launched by Twitter recently. Today, StarNews Mobile goes further. The network has just announced a partnership with Orange Content (a subsidiary of Orange S.A.) to make its high-quality video platform available to the more than 150 million Orange subscribers in the 15 African countries.
An announcement that benefits content creators
This partnership is a way for StarNews Mobile to rapidly expand its impact. For Orange, it is also a way to offer local, varied (music, sports, fashion, cooking, entertainment, comedy, etc…) and quality content to its entire community. But they are not the only ones to benefit from this announcement! Content creators are also the big winners. Yes, for them, this is a new opportunity to potentially increase their visibility and generate revenue.
Africa: a promising market for creators
The subject is not often discussed in the French-speaking media, but Africa is a market with a very strong potential for content creators. Yes, it is more than 650 million cell phone users (more than in the United States and Europe). There, mobile usage is almost more important than desktop. Most Africans consult information and news directly on their phone. A large and attentive audience that can be a real opportunity for content creators.
Mobile video, the preferred format for all
Unsurprisingly, video is the most popular format on all social networks. The reason? It offers a more immersive, more qualitative and more engaging experience. It is also more energy and data intensive. And in Africa, just as the cost of a smartphone (sometimes 400% of the monthly income) can be an obstacle, the cost of video streaming is also a major issue for a large part of the population. The solutions put in place by phone operators will have to adapt to match market expectations and purchasing power. In the meantime, this lack of accessibility still has a large impact on content creators who unfortunately cannot reach all their potential audience.
Will StarNews Mobile conquer the world?
Since its inception in Côte d’Ivoire in 2017, StarNews Mobile has not stopped expanding. It is now recognized by content creators and users alike for its ease of use, accessibility, and quality of content. The network also uses a proprietary technology that gives it a very high adaptability and a strong deployment potential. So, one question is on our minds, will this network also extend to the European and American markets?
