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Social networks are known to have their own rules. Algorithm, rules of publication, etc… And it seems that these do not suit the former president of the United States Donald Trump. His words having led to many times the closure of his accounts, he then decided to act in his own way. The former president has just announced the launch of the Truth Social project: a new social network. Back on this announcement which should upset the media news of the next few months.
Truth Social, the new social network that will make people talk
The history of former President Trump with social networks is complex. These platforms are the basis of his entire communication strategy, but they have also earned him many criticisms (controversial statements, accounts blocked for some time, censorship, etc. …). Many people were wondering what his new strategy was going to be, in order to communicate in a completely independent way, without risking being banned from the platforms where his words go against the defined rules. Now, the solution seems to appear. Donald Trump has just announced that he has signed a contract to finance his own social network platform: Truth Social.
1 billion dollars for this project carried by Donald Trump
Real estate tycoon, influencer, TV presenter, President of the United States. Here he is once again on the entrepreneurial side. Donald Trump has just managed to convince institutional investors to follow him in his new project: Truth Social. His credo? “Censorship and political discrimination must stop”. This echoes the many problems encountered by the former president with platforms, including Twitter, Facebook and Youtube. His accounts had been banned following his comments that led to the assault on the Capitol. His desire? To create a social network where he will be able to express himself freely, without the risk of being banned. It is a way to ensure that he keeps the same visibility among his supporters.
The stock market welcomes the announcement of Truth Social with great fanfare
Truth Social is available as a pre-order on the App Store. According to sources, the app is expected to be officially released and active from January 2022. Truth Social thus joins the Digital World Acquisition Corp (responsible for attracting stock market investors before merging with Trump Media & Technology Group). And investors and the stock market seem to believe in this project. When the announcement was made, the stock market soared. The SPCA’s stock went from about $10 to over $175 in two days. It then went back down but remained at a higher level than the original one, around 45 dollars a share. This represents a valuation of over $1.67 billion.