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Hey you !
You used to listen to music? Get ready to live it, to read it, to feel it, to see it… In short, to discover it in various forms. And on this point, the artists double their creativity. Passion Media takes a look at this phenomenon and shares with you a few nuggets!
Diversify content to gain visibility
Music is no longer just for listening. It can be read, drawn, dressed… In short, there were already and for a long time clips, which allowed to put music into images. Concerts that allowed to live it. Now, music is available in many forms. It adapts to the new expectations and uses of social networks. And the artists follow the pace. They are becoming more and more present on a daily basis. Behind-the-scenes images, daily interactions with their communities, lives, previews, looping snippets, choreography sharing…. Slowly but surely, they adopt the codes of the different platforms to build their own promotion and visibility. And for some of them, it’s a real hit! A small glimpse of Lujipeka’s account which accumulates more than 240 000 subscribers, or the one of the unavoidable David Guetta (favorite frenchy abroad) with more than 8,8 million subscribers. We could also talk about the worldwide success of Colors by Stella Jang. This music is the perfect example of a format that adapts to social networks. It has been covered more than 1.2 million times on TikTok, with variations all more creative than others.
Artists adopt the codes of virality
So how to stand out in the middle of all this competition? How to make a place for yourself? By adopting the codes that have already proved their worth in other sectors. Some examples:
- Brief content to capture attention in a few seconds
- Worked visuals combined with more spontaneous formats
- News-related content to engage their community
- Images of what’s going on behind the scenes
- Offbeat or humorous posts
What if there was only one reflex to adopt? Short content. It may seem trivial, but it makes all the difference. These contents often have a much greater impact than a long format distributed by traditional music platforms (Spotify, Deezer, etc…).
5 artists we love on Instagram
- Big Flo and Oli, for their spontaneity
- Lou Doillon, for her creativity and the beauty of her feed
- Roméo Elvis, for the offbeat side
- Eddy de Pretto, for the richness of his content
- Orelsan, for his outspokenness
An era of musical hyper-productivity
Apart from Daft Punk, real geniuses of communication, who have created a worldwide expectation by limiting the contents to the minimum, we are rather in an era of hyper productivity. At least, a period where we often share the tracks we used to keep in the closets, the live sessions, the few notes played here and there, the drafts of songs. This can be seen in particular through the short formats. A great way for artists to test the reactions of the community, to maintain the link, to perfect their creations. We are in an era of sharing and it feels good! A real source of daily inspiration for Internet users, and a way for artists to stand out.
Big’up to Florence Foresti
Yes, she is not usually classified in the singer category. But, since the first lockdown of last year, she shares almost every day videos in playback on all kinds of music. And the result is magic! We let you discover by yourself.
