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MYM messaging is a powerful tool for interacting with your community and turning your subscribers into real fans. Used properly, it can become one of your best sources of revenue. In this article, we provide you with some simple and effective strategies for exploiting the full potential of MYM messaging and increasing your revenue.
Find the audio transcript of this article!
1. Use automatic messages for new subscribers.
As soon as a new subscriber joins your profile, send an automatic welcome message. It’s the perfect opportunity to thank them, put them at ease and encourage them to interact with you.
- Sample message: ‘Thanks for subscribing! 🎉 I can’t wait to share some exclusive content with you. To kick things off, here’s a little surprise: [link to private media or promotion].’
Personalise this message to reflect your style, and give an idea of what the subscriber can expect from you.
2. Offer ‘regular appointments’.
A daily or weekly message can create a habit and reinforce your presence in the minds of your subscribers. By giving them a ‘rendez-vous’, you encourage commitment. Here are a few ideas:
- Morning message: ‘Good morning ☀️! Today I’ve got something special planned for you. Stay tuned, I’ll tell you more at 6pm!’
- Interactive polls: ‘It’s Poll Sunday! Which video do you want to see next week: Option A or Option B?’
Creating a routine with your subscribers encourages them to come back and get more involved!
3. Offer promo codes and exclusive offers
One of the most effective ways of encouraging your subscribers to buy is to use messaging to offer them special deals. Create limited-time promo codes to create a sense of urgency:
- Example: ‘For the first 10 who click, here’s a promo code valid for 24 hours only: EXCLU10. Take advantage of it fast! 🎁’
Alternate between free and paid pushes, and offer exclusive deals for those who interact with you the most.
4. Split up your subscribers
Not all your subscribers have the same needs or expectations. Thanks to MYM’s segmentation tools, you can personalise your messages according to different profiles:
- New subscribers: Offer them exclusive content to build loyalty.
- Loyal subscribers: Thank them and offer previews or discounts.
A targeted and personalised approach will increase your conversion rate and the satisfaction of your subscribers.
5. Manage expectations by sharing insights
Tease upcoming content to build anticipation and arouse curiosity:
- Example: ‘This week, I’ve got a surprise to reveal to you 😏 Hint: it’ll involve sun, water, and… lots of fun! What do you think it’s all about?’
Sharing previews of your future content helps to maintain engagement and create a feeling of exclusivity among your subscribers.
A word from the pro
‘’Since I started optimising my messaging on MYM, I’ve noticed a considerable increase in my sales. I send a welcome message to each new subscriber, and offer them a little free content to kick-start the relationship.
Then I alternate between regular messages, exclusive promo codes, and teasers to keep their interest and stimulate sales.
Result? My subscription renewal rate increased by 30%, and my private sales exploded! The key is to be present and continually engage your community.”
– Anna, MYM CREATOR
Weekly challenge
The ‘7 Days of Active Messaging’ Challenge
The aim of this challenge is to put into practice the strategies presented in this article. For 7 days, follow this plan to maximise the engagement of your subscribers:
- Day 1: Set up an automatic message for each new subscriber.
- Day 2: Send a personalised welcome message to each new subscriber.
- Day 3: Offer your subscribers a weekly ‘rendez-vous’ (e.g. morning message).
- Day 4: Create an exclusive promo code and share it via messaging.
- Day 5: Use segmentation tools to send a targeted message (new subscribers, loyal subscribers, etc.).
- Day 6: Tease upcoming content to build anticipation.
- Day 7: Recap the week with your subscribers and ask for their feedback.
Repeat this cycle every week and adjust your messages according to the feedback, to get even better results!
This article and the challenge are designed to help CREATORS maximise the potential of their MYM messaging and turn their community into a sustainable revenue stream. By adopting these strategies, you’ll quickly see a difference in the engagement of your subscribers and, more importantly, in your revenue.
