{"id":2335,"date":"2021-08-18T16:11:41","date_gmt":"2021-08-18T14:11:41","guid":{"rendered":"https:\/\/passion.media\/?p=2335"},"modified":"2021-08-31T15:47:55","modified_gmt":"2021-08-31T13:47:55","slug":"politicians-and-social-networks","status":"publish","type":"post","link":"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/","title":{"rendered":"Politicians and social networks!"},"content":{"rendered":"\n<p>Hey you !&nbsp;<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Far from the classic formats, politicians are adopting more and more the codes of social networks. Live Instagram, Twitch channels, TikTok accounts, partnerships with youtubers&#8230; A new way to address their electorate and a strategy that deserves to be analyzed. Passion Media dissects the subject for you.\u00a0<\/p>\n\n\n\n<h2>A new way to reach young people<\/h2>\n\n\n\n<p>Why venture into the social network game? It&#8217;s not quite an option anymore. Social networks capture a large part of our attention, sometimes even more than some media. And this is even more true for the Z generation, those who will make our society of tomorrow. For politicians, it&#8217;s a way to address them differently. The particularity? They can easily segment the speeches according to the desired target and the message to be conveyed (according to the age of the influencer, the subject or the preferred social network, etc&#8230;). It is also a way for them to create a certain proximity and to establish a form of trust.&nbsp;<\/p>\n\n\n\n<h2>The home made card by Gabriel Attal<\/h2>\n\n\n\n<p>Here is a place where we did not expect him. Gabriel Attal, Government Spokesman and Secretary of State to the Prime Minister, recently went to answer the microphone of fitness youtuber <a href=\"https:\/\/www.youtube.com\/channel\/UCpWaR3gNAQGsX48cIlQC0qw\">Tibo InShape<\/a> (8 million subscribers). An adapted outfit, a vocabulary adjusted for the occasion, an informal atmosphere&#8230; They talked for a little more than half an hour about current affairs. And it was a success! The community was there. The format allowed us to address another audience, to reach out in a different way by adapting more to them. And since the fall of 2020, this is not the only action. Gabriel Attal has multiplied the appearances, the meetings (Enjoy Phoenix, Fabian, Julia Layani, Malek Delegate), the innovative formats. If these formats seem spontaneous, they are however carefully prepared. Influencers are carefully chosen, and the themes addressed are carefully selected. In short, a balancing act.<\/p>\n\n\n\n<h2>Le format vid\u00e9o par Jean-Luc M\u00e9lenchon<\/h2>\n\n\n\n<p>Il apparaissait d\u00e9j\u00e0 sous forme d\u2019hologramme lors d\u2019un meeting de campagne en 2017, Jean-Luc M\u00e9lenchon est un des politiques fran\u00e7ais qui s\u2019est le plus t\u00f4t investi sur les r\u00e9seaux sociaux. Le chef de La France insoumise avait par exemple cr\u00e9\u00e9 une cha\u00eene YouTube pour y proposer de fa\u00e7on hebdomadaire une rubrique &#8220;revue de la semaine&#8221;. Il y faisait le tour de l&#8217;actualit\u00e9, et en profitait \u00e9galement pour parler de ses engagements de campagne. Depuis, il s\u2019est d\u00e9ploy\u00e9 sur Instagram, Twitch et m\u00eame TikTok. Une de ses vid\u00e9os a d\u2019ailleurs cumul\u00e9 pas moins de 4millions de vues. Que contenait-elle ? C\u2019\u00e9tait un message au sujet des probl\u00e8mes de Parcoursup, formul\u00e9 en remixant les paroles de Anissa, de la chanteuse Wejdene.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/jlmelenchon\"><img loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/U3CIyD4EU5dkeelss8TdZ8TMqInjapOhBSkFIZ2uOYLvuOM1BPY-Pjzq5GuCp96tQc8_1QRspTLAj-1qpD3QbW50YFQEwNag7yMtpSzxivUzIV5pDFrhy5J3Yu2pj5LKzGLb-dL-\" width=\"602\" height=\"339\"><\/a><\/p>\n\n\n\n<h2>An image issue and a risk to take<\/h2>\n\n\n\n<p>More than just a message, the use of social networks is a real image issue. For politicians, it is a way to show their ability to adapt to new means of communication, to embody modernity, to prove that they are in tune with the issues of each. There is also another interesting point: a Boomerang effect. An action on social networks can then be taken up by more traditional media and thus reach a much larger community than initially planned. A good springboard, which can sometimes turn into a bad buzz. However, it is a risk they have to take. Many of them testify about the necessity to be everywhere.&nbsp;<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p>There is no longer one way to address people, but thousands. And for that, social networks are perfect! Politicians have understood this, and are trying, with varying degrees of success, to adopt the codes. In the United States, a person who embodies this new era wonderfully: Alexandra Ocasio Cortez, also called AOC.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lives on Instagram, interviews on Twitch, videos on TikTok, Youtube channels&#8230; Politicians are gradually adopting the codes of social networks. Success or bad buzz, this strategy shows a willingness to address the new generation. Back on this phenomenon. <\/p>\n","protected":false},"author":1,"featured_media":2308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politicians and social networks! &bull; Blog MYM<\/title>\n<meta name=\"description\" content=\"Lives on Instagram, interviews on Twitch, videos on TikTok, Youtube. Politicians are adopting the social networks. Success or bad buzz ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politicians and social networks! &bull; Blog MYM\" \/>\n<meta property=\"og:description\" content=\"Lives on Instagram, interviews on Twitch, videos on TikTok, Youtube. Politicians are adopting the social networks. Success or bad buzz ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog MYM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mym.fans\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T14:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-31T13:47:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.mym.com\/wp-content\/uploads\/2021\/07\/passion-media-by-mym-share.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mym_off\" \/>\n<meta name=\"twitter:site\" content=\"@mym_off\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.mym.com\/#organization\",\"name\":\"MYM\",\"url\":\"https:\/\/blog.mym.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/mym.fans\",\"https:\/\/www.instagram.com\/mym\",\"https:\/\/www.linkedin.com\/company\/mym-fans\/\",\"https:\/\/www.youtube.com\/channel\/UCBudafaAT8f5_tD5qDhK-8w\",\"https:\/\/twitter.com\/mym_off\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.mym.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.mym.com\/wp-content\/uploads\/2022\/10\/background-black.svg\",\"contentUrl\":\"https:\/\/blog.mym.com\/wp-content\/uploads\/2022\/10\/background-black.svg\",\"width\":2136,\"height\":1044,\"caption\":\"MYM\"},\"image\":{\"@id\":\"https:\/\/blog.mym.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mym.com\/#website\",\"url\":\"https:\/\/blog.mym.com\/\",\"name\":\"Blog MYM\",\"description\":\"Power to Creators !\",\"publisher\":{\"@id\":\"https:\/\/blog.mym.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mym.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.mym.com\/wp-content\/uploads\/2021\/08\/evangeline-shaw-nwltvwb7dbu-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/blog.mym.com\/wp-content\/uploads\/2021\/08\/evangeline-shaw-nwltvwb7dbu-unsplash-scaled.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#webpage\",\"url\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/\",\"name\":\"Politicians and social networks! &bull; Blog MYM\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mym.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#primaryimage\"},\"datePublished\":\"2021-08-18T14:11:41+00:00\",\"dateModified\":\"2021-08-31T13:47:55+00:00\",\"description\":\"Lives on Instagram, interviews on Twitch, videos on TikTok, Youtube. Politicians are adopting the social networks. Success or bad buzz ?\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mym.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Politicians and social networks!\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.mym.com\/#\/schema\/person\/1e887bbe9fadda7c3654d1b3b122ff20\"},\"headline\":\"Politicians and social networks!\",\"datePublished\":\"2021-08-18T14:11:41+00:00\",\"dateModified\":\"2021-08-31T13:47:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#webpage\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\/\/blog.mym.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.mym.com\/en\/politicians-and-social-networks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mym.com\/wp-content\/uploads\/2021\/08\/evangeline-shaw-nwltvwb7dbu-unsplash-scaled.jpg\",\"articleSection\":[\"Tips &amp; Tricks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mym.com\/#\/schema\/person\/1e887bbe9fadda7c3654d1b3b122ff20\",\"name\":\"Tom\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.mym.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9fb7dd8172cc9338a444bfa54998608?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a9fb7dd8172cc9338a444bfa54998608?s=96&d=mm&r=g\",\"caption\":\"Tom\"},\"description\":\"Tom Van Leven est le sp\\u00e9cialiste du marketing de contenu chez MYM. C'est un ancien consultant en affaires devenu cr\\u00e9ateur de contenu, avec une forte exp\\u00e9rience en marketing digital.\",\"sameAs\":[\"https:\/\/passion.media\",\"https:\/\/www.facebook.com\/\",\"https:\/\/www.instagram.com\/\",\"https:\/\/www.linkedin.com\/feed\/\",\"https:\/\/mym.fans\/frenchnakedchef\"],\"url\":\"https:\/\/blog.mym.com\/en\/author\/root\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/posts\/2335"}],"collection":[{"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/comments?post=2335"}],"version-history":[{"count":2,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/posts\/2335\/revisions"}],"predecessor-version":[{"id":2395,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/posts\/2335\/revisions\/2395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/media\/2308"}],"wp:attachment":[{"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/media?parent=2335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/categories?post=2335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mym.com\/en\/wp-json\/wp\/v2\/tags?post=2335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}