{"id":2469,"date":"2021-09-02T13:59:33","date_gmt":"2021-09-02T11:59:33","guid":{"rendered":"https:\/\/passion.media\/?p=2469"},"modified":"2021-10-19T15:26:10","modified_gmt":"2021-10-19T13:26:10","slug":"what-is-the-creative-economy","status":"publish","type":"post","link":"https:\/\/blog.mym.com\/en\/what-is-the-creative-economy\/","title":{"rendered":"What is the creative economy ?"},"content":{"rendered":"\n
Hey you ! <\/p>\n\n\n\n
Does the concept of creative economy ring a bell? Architecture, arts, theater, cinema, music… It encompasses many sectors and a wide variety of skills. And yet, its definition is still unclear. Let’s take a look at this sector that some consider to be the most decisive of the 21st century. Passion Media explains everything you need to know!<\/p>\n\n\n\n
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It’s still a vague concept, quite broad, but its features are beginning to take shape. It brings together 13 fields of activity: advertising, architecture, arts and antiques, crafts, design, fashion, cinema, interactive entertainment software, music, performing arts, publishing, software, television and radio. In short, a very wide range of industries, professions, and skills that makes one realize the scope and richness of this sector. And what do all these fields have in common? They are born thanks to the creativity and artistic skills of individual talent. It is usually the result of another economy: the Passion Economy. The meeting of passion and creativity in short. The key is a strong potential for wealth creation through the generation of intellectual property. <\/p>\n\n\n\n
Good to know: <\/strong>The question then arises of artist robots like Ai-Da exhibited at the Design Museum in London. Creative economy or not? We’ll let you decide. <\/p>\n\n\n\n At the beginning, people talked about creative industry. The term was not to everyone’s taste, but it allowed to associate it with the notion of market, of value creation. It is in a way the 2.0 version of the so-called cultural industry (theater, music, dance, cinema, visual arts, etc.). And for good reason, the notion of industry makes more and more sense today: the sector represents a key part of the economy of countries (creation of jobs, wealth, etc…). And it goes further. The creative economy has a financial impact, but also a social, cultural and political one. Even outside of social network<\/a>, that’s why it’s interesting. <\/p>\n\n\n\n The extent of the creative economy is currently difficult to assess, as there is no study dedicated to the sector, which makes it difficult to measure. Another point that hinders the analysis is simply its framework: what is included in the creative economy and what is not. If we push the comparison exercise a little further, we can consider that the sector is close to the film industry or music. One thinks that the creative economy must have a dizzying impact! <\/p>\n\n\n\n The concept? Assessing the value of an idea, of a creation. The condition? That it can be protected by copyright, patent, trademark or any other legal and regulatory mechanism. In other words? It is the price that one agrees to attribute to a work in order to possess it and which allows to protect it. This allows to prevent any copy or commercial detour without the authorization of the person who owns the rights. What is the difference with a classical object ? There is certainly an objective notion (the cost of the realization, the human time, etc…) but also subjective. This can lead to things that may seem very surprising to some. An example? This invisible work, sold for 15 000\u20ac.<\/p>\n\n\n\n Good to know:<\/strong> Have you heard about the emergence of NFT (Non Fungible Token)? These are non-material works, therefore virtual and digital (tweets, gifs, videos). Some people are willing to pay millions to own them. The latest example? $600,000 to own the Nyan Cat gif. The NFT market already represented 2 billion euros of investment in the first quarter of 2021. <\/p>\n\n\n\nThe origins of the creative economy concept <\/h2>\n\n\n\n
A real economic lever <\/h2>\n\n\n\n
The key notion of intellectual property<\/h2>\n\n\n\n