{"id":2783,"date":"2021-11-04T09:09:22","date_gmt":"2021-11-04T08:09:22","guid":{"rendered":"https:\/\/passion.media\/?p=2783"},"modified":"2021-11-04T09:09:25","modified_gmt":"2021-11-04T08:09:25","slug":"playboy-positions-itself-as-a-direct-competitor-to-onlyfans","status":"publish","type":"post","link":"https:\/\/blog.mym.com\/en\/playboy-positions-itself-as-a-direct-competitor-to-onlyfans\/","title":{"rendered":"Playboy positions itself as a direct competitor to OnlyFans"},"content":{"rendered":"\n

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Does the name OnlyFans ring a bell? No surprise! It’s a platform dedicated to content creators, which has had some setbacks lately. Now, the market should know a new upheaval with the arrival of Playboy in the game. The iconic brand has just announced the acquisition of the Dream platform, and aims to accelerate the deployment of its Centerfold platform, dedicated to content creators. Passion Media reviews this announcement with you.<\/p>\n\n\n\n

Playboy buys Dream <\/h2>\n\n\n\n

Playboy (owned by PLBY Group Inc) has just announced the acquisition of the content platform Dream for a modest sum of 30 million dollars. A more than strategic operation for the group, which shows its will to accelerate the deployment of its new platform Centerfold.  <\/p>\n\n\n\n

A second wind for this iconic brand<\/h2>\n\n\n\n

The Playboy website’s traffic has suffered a lot from the crisis. Last March, the company announced that the spring edition of the magazine would be the last one of the year… A shocking announcement for a brand that has become a reference since its creation in 1953. Now Playboy is reborn from its ashes! The company has just announced the release of its new website for the end of 2021 (with a half-year advance on what it had initially planned). <\/p>\n\n\n\n

A positioning in line with OnlyFans<\/h2>\n\n\n\n

With this new platform (Centerfold), OnlyFans is positioning itself as a direct competitor of OnlyFans. The objective of this new tool? To allow content creators to interact directly with their fans (notably via a paid subscription system), to develop their communities, to make their commercial business flourish. <\/p>\n\n\n\n

Centerfold will also offer additional features and tools: <\/p>\n\n\n\n