Before taking any steps to become an influencer for a brand and make a living out of it, your social media accounts must be attractive enough. Here are some rules to respect to put all the chances on your side and enter the passion economy.<\/p>\n\n\n\n
We often think, wrongly, that it is enough to have thousands or even millions of followers for a brand to decide to create a partnership. Of course, the size of the community is important, because it is a way for a company to reach a very large audience. But it is especially important that the engagement rate of the followers<\/strong> is high (above 1%). This means that there must be at least 1 interaction (like, comment, reaction to a story, etc.) on a publication, for every 100 people who have seen this publication or for every 100 subscribers. To achieve this, you need to know how to use hashtags<\/strong> wisely, publish at the right time<\/strong>, create attractive visuals (photos and videos), set up polls or content that encourages action<\/strong>, integrate Internet users into the Creative Economy via participatory marketing, etc.<\/p>\n\n\n\n An image and an audience that match the needs of the brand<\/p>\n\n\n\n If you have a lot of followers and an average or even good engagement rate, you also have to think about your image as an influencer. Indeed, to become an influencer for a brand, your accounts must reflect the image of the brand<\/strong> and\/or bring it added value. And it’s the same with your audience: it must correspond to the one the brand wants to reach. <\/p>\n\n\n\n Publishing frequently<\/strong> is a prerequisite to create engagement with subscribers, but also to reassure companies about your professionalism. It is also important to create quality content<\/strong>, both in content and form, so that brands have confidence in the way you will promote their products or services.<\/p>\n\n\n\n To become an influencer for a brand, it is also important to show that you talk about what you love<\/strong>, with knowledge and passion. For a brand, it is indeed dangerous to advertise with an influencer who lacks credibility<\/strong>, who does not master his subject and who lacks authenticity. On the contrary, the passion economy is now the focus of influencer marketing: companies are looking for influencers who will naturally talk about their products and promote them with a real interest.<\/p>\n\n\n\n Whether it’s through promotional codes, sponsored videos or even contest publications in collaboration with a brand, a partnership is created either through the influencer’s canvassing or through the company’s.<\/p>\n\n\n\n Influencers who are just starting out, but have a growing community, can start canvassing brands that interest them. To do so, you need to establish a list of companies whose identity and products are consistent with your online image (and which could interest your subscribers!). Then, you have to contact them, justifying your desire to become an influencer<\/strong> for this brand:<\/p>\n\n\n\n Of course, as in any business, many requests will seal with failure. So you have to be patien<\/strong>t and determined<\/strong>, and adjust your strategy to become an influencer for a brand if you only get negative feedback.<\/p>\n\n\n\n If your community is large enough and\/or reaches a niche and your content is qualitative, brands may come to you. In this case, you are in a position of strength, since it is the brand that seeks to seduce you. Be careful on several points:<\/p>\n\n\n\n In short, it is not a question of rushing headlong into the slightest proposal, but of studying it to be sure of keeping coherence and of being able to honor both the expectations of the brands and those of the Internet and mobile users who follow you.<\/p>\n","protected":false},"excerpt":{"rendered":" To earn money thanks to their activity on social networks, influencers can, among other things, sign partnerships with brands that pay them to promote their products and services. But before hoping to work in collaboration with a brand, you must have enough influence with users and meet the expectations of the brand in question. Here are some tips to seduce brands and stand out among the thousands of influencers on Instagram, TikTok or another social network.<\/p>\n","protected":false},"author":4,"featured_media":3205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"\nRegular and qualitative content<\/h3>\n\n\n\n
Authenticity and passion<\/h3>\n\n\n\n
Methods to seal partnerships with brands<\/h2>\n\n\n\n
Canvassing companies<\/h3>\n\n\n\n
Responding to brand requests<\/h3>\n\n\n\n